Audio intertextuality in modern advertising text

Manipulation in advertising text: lexical and semantic aspect

The present paper focuses on the questions of modern advertising science, structure of advertising and elements making actual manipulative influence from the addresser. Advertising encourages product sales, is an instrument of forming ethical standards, values, creating cultural values, standards and mode of behavior that is why the wide system of means for achieving aims of advertisers is need...

Text mining in computational advertising

Computational advertising uses information on web browsing activity and additional covariates to select pop-up advertisements to display to the user. The statistical challenge is to develop methodology that matches ads to users who are likely to purchase the advertised product. These methods involve text mining but may also draw upon additional modeling related to both the user and the advertis...

Fundamentals of Modern Audio Measurement

Fabricating Unease: Intertextuality,

The subject matter of the nation is a usual staple on the menu of postcolonial Nigerian fiction. In this sense, the repertoire of Chinua Achebe’s art echoes an incurable preoccupation with Nigeria’s postcolonial condition as a nation. Also, this paper explores the centrality of intertextuality in the production of Achebe’s fiction, primarily his political novel about crisis plaguing intellectua...

Text Advertising Blindness: The New Banner Blindness?

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